BEWARE OF ONLINE GAMBLING
Online gambling involves participating in various games of chance or skill for money over the internet. This can include activities such as poker, casino games, sports betting, and virtual slot machines. Players access online gambling platforms through websites or mobile applications, where they can place bets, wager money, and potentially win or lose funds. Online gambling offers convenience and accessibility, allowing individuals to engage in these activities from the comfort of their own homes or on-the-go via smartphones. However, it also carries significant risks, including the potential for addiction, financial loss, and legal consequences, particularly for underage individuals.
Teenagers addicted to online gambling present several concerning issues. Firstly, there are legal ramifications, as underage gambling is illegal in most jurisdictions. Adolescents who engage in online gambling may face legal penalties, which can have long-lasting consequences on their future. Additionally, addiction to online gambling can lead to financial problems, as teenagers may spend money they cannot afford to lose, resulting in debt and financial instability. Furthermore, gambling addiction can have detrimental effects on teenagers' mental health, academic performance, and social relationships, impacting their overall well-being and development. Therefore, it is essential to raise awareness about the risks of online gambling and provide support and intervention to prevent and address addiction among teenagers.
Visual/ Image Strategy:
The image of this banner shows a hand crosses a computer screen. The meaning of this image is to discourage or strongly discourage young people from playing or becoming addicted to online gambling.
Text Strategy:
The typography of this banner design is Sans-Serif font which is Helvetica. Helvetica is clean, legibility, and simplicity that can make the audience or readers have the ability to read at a distance. Therefore, this banner also displays the headline, which is “BEWARE OF ONLINE GAMBLING” and call to action “GAMBLING GIVES FALSE HOPE”.
Media Strategy/ Media Selection:
Media selections suitable for banner design is outdoor media. Outdoor media offers advertisers a way to reach a large number of people and increase awareness about this beware of online gambling campaign.
Advertising Message / Proposed Unique Selling Point (USP):
This banner shows a solid black color background, symbolizing the serious nature of the message. For the visual elements of this banner, a hand dramatically crosses a computer screen displaying a casino online game, representing the act of breaking free from the allure of online gambling. Therefore, QR Code that included prominently on the banner, directing users to a relevant website or resource for more information. The headline “BEWARE OF ONLINE GAMBLING” prominently displayed to grab attention and convey the main message to the audience. This banner also includes a call to action which is “Gambling Gives False Hope” to emphasize the deceptive nature of gambling and its potential negative message.
Sketches and Progress
Banner designed by Liew Chai Sio
False Hope logo designed by Aaron Sia Wan Loong
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